1. Purseful of Petals Website Design & Build
As a freelance project, I designed and built the website for Purseful of Petals, a specialty plant and garden shop with a focus on botanical gifts and home decor. The goal was to create a warm, inviting online experience that reflected the brand’s whimsical and nature-inspired aesthetic. I developed a custom layout that showcased products, highlighted the shop’s story, and made it easy for customers to browse collections and get in touch. This project allowed me to blend visual storytelling with user-friendly design, supporting a local small business in growing its online presence
2. Hair Salon Website Redesign & Rebuild
At a marketing firm I previously worked for, I led the UX/UI redesign and rebuild of a website for a hair salon located in downtown Cleveland. Working one-on-one with the salon owner, I focused on creating a modern, user-friendly experience that reflected the brand’s unique style and made it easy for clients to book appointments. Due to a signed NDA, I am unable to share certain project details, but this experience deepened my skills in client collaboration, responsive design, and WordPress development.
Testimonial: "I love what you are doing. I just want you to know how happy I am with your design."
3. Mural Artist Digital Portfolio Redesign & Rebuild
While at a previous marketing firm, I partnered closely with a nationally recognized mural artist—whose work includes collaborations with Disney—to redesign and rebuild their digital portfolio. The goal was to showcase their vibrant public art in a way that was both visually compelling and easy to navigate. A key feature of this project was developing an interactive map that displays mural locations, allowing visitors to explore the artist's work geographically. Due to a signed NDA, some project specifics remain confidential, but this project strengthened my abilities in custom UX design, client collaboration, and interactive web functionality.
Testimonial: "I worked with Laura Artuso. Laura was very attentive to all of my requests. She went over and above to ensure every email was read and every request was taken seriously. I really am very impressed with the level of detail and service she provided. Not only this, but the talent and skill level that she has to handle the various aspects of putting together a website like this. I was certainly in good hands! Thank you so much for a new and updated site that works beautifully on desktop and mobile devices."
4. Instructional Designer Website Redesign & Rebuild
At a marketing firm I previously worked for, I worked one-on-one with an instructional designer to redesign and rebuild their professional website. The focus was on creating a clean, intuitive user experience that effectively highlighted their portfolio, services, and expertise in learning design. I collaborated closely with the client to ensure the site reflected their personal brand and supported their goals for attracting new opportunities. While some details are protected under an NDA, this project allowed me to apply user-centered design principles and enhance my skills in tailoring digital experiences for education professionals.
Testimonial: "We are absolutely thrilled with the website redesign! Laura Artuso, you are so talented! I can't thank you enough!"
5. BGSU Dining Mobile App Design & Concept
As part of a school project at BGSU, I collaborated with Abby Gabe and Taylor Murray to design a mobile app aimed at improving the university’s dining experience. We conducted user research, created wireframes, and built out an interactive prototype in Figma that streamlined dining hall menus, wait times, and meal tracking. The app focused on enhancing convenience and usability for students navigating campus dining options. This project strengthened my skills in collaborative design, mobile UX, and high-fidelity prototyping. View the interactive prototype here.
BG EATS Mockup, 2022, Figma & Adobe Illustrator (Laura Artuso, Abby Gabe, Taylor Murray)
BG EATS Brief, 2022, Figma (Laura Artuso, Abby Gabe, Taylor Murray)
6. Audio Engineer Website Design & Build
During my time at a marketing firm, I collaborated one-on-one with an audio engineer specializing in mastering and mixing to design and build his professional website. The primary objective was to create a sleek, functional platform that made it easy for prospective clients to upload audio files for review and collaboration. While I’m unable to share certain project specifics due to a signed NDA, this project emphasized practical UX solutions tailored to creative professionals and strengthened my ability to design with both usability and industry-specific needs in mind
7. Accounting Firm Website Design & Build
At a marketing firm I previously worked for, I partnered one-on-one with an accountant who was launching his own firm to design and build his first professional website. The goal was to establish a trustworthy online presence that clearly outlined his services and helped attract new clients. I focused on creating a clean, professional layout with easy navigation and contact functionality. Although certain details are protected by an NDA, this project gave me the opportunity to support a new business owner and apply UX design principles to meet the specific needs of the financial services industry.
8. Nonprofit Association for the Chemical Industry Website Redesign & Rebuild
At a marketing firm I previously worked for, I led the UX/UI redesign and rebuild of a website for a nonprofit association serving the chemical industry. A major focus of the project was improving the organization’s event management capabilities—implementing a system where members could easily sign up for events, purchase tickets, and stay informed about upcoming programs. I collaborated closely with stakeholders to modernize the site’s structure, enhance accessibility, and ensure it aligned with the organization’s mission. While specific details are protected by an NDA, this project deepened my experience designing for nonprofits and building user-centered solutions for event-driven organizations.